Lim Wen Qi
Financial Services Consultant
Lim Wen Qi
Financial Services Consultant

Who I was?
Before becoming a financial services consultant, I worked as a hedge fund and private equity accountant. Alongside my accounting and valuation responsibilities, I became deeply invested in future-proofing the systems and processes we used. I was focused on finding long-term solutions that would enable the team to operate with confidence, beyond just short-term fixes.
Why the change?
In 2017, my family faced an incredibly difficult time when my mother was diagnosed with a rare, incurable neurological disease. After a tough battle, she passed away. We were emotionally, physically, and mentally overwhelmed, but thankfully, we didn’t face the additional burden of financial hardship.
That experience forced me to reflect deeply on my own life and purpose. I began asking myself, "Why do I work so hard every day? Who am I doing this for?" The answer was clear: family. It became evident to me that family is worth protecting and future-proofing.
This realization led me to leave my fund accounting career and join my father in the life insurance industry, where I could do meaningful work—helping people plan their financial futures and protect their families, just as mine had been protected.
What I do today
As a second-generation consultant in my family’s business, my mission is to help you future-proof your life. From protecting your income to growing your wealth, I ensure that your assets work for you and stay secure, so you can live with freedom and peace of mind.
Even after you're gone, I will make sure that your loved ones are well taken care of and that your wealth is distributed according to your wishes.
Whether you're a millennial planning for the future or a baby boomer looking to secure your legacy, I’m here to help you make smart financial decisions that will last a lifetime.
Rome wasn’t built in a day, but with each step, we can work toward a solid financial foundation for your future.
Looking forward to connecting with you! 😉
Wen Qi,
Your AIA Senior Financial Services Consultant
Precepts Estate & Succession Practitioner
Family.Finance.Future.
Wall of Trust
Testimonials & Referral Notes

In December 2022, I wanted to add-on a benefit in my insurance policy, and for some unknown reasons my agent was not able to do it for me.
It led me to request for a change of agent again and again and in between I had gone through 3 different agents and they all said it can't be done. Some of them were even rude towards me.
I requested for a change of agent with AIA one last time and this was when I met Wen Qi. He assisted me in the process and this matter of adding a benefit to my current policy was done and completed promptly without any delays.
With what I’ve been through, I almost lost hope but thanks to Wen Qi, everything was solved. I thank Wen Qi for his willingness to help and efficiency.
Ma Yan
Childcare Teacher
Whole Child Nature Centre

Wen Qi is a long time friend from the same church. He's extremely honest, sincere and respectful. Never pushy about selling products.
He's extremely trustworthy and I know I can count on him. He's extremely clear about the policies, which is so important because I am not.
Totally would recommend him to my friends if they don't have an insurance agent. :)
Michelle Liew
Freelancer

We met last two years ago recommended by my sister who strongly recommended. He helped me with life insurance plan based on what I need and my budget.
Whenever I have questions about my insurance plans, his response is within a reasonable time frame for working adult.
He even helped me with my hospital insurance plan, which is not under AIA nor his care, and I am really thankful and appreciate that he did it for me for easy understanding.
I even asked his opinion about my job related matters, he is good listener and good adviser. I learnt from him how to present my concerns to my colleagues in positive ways. I strongly recommend him to my friends and colleagues!
Ei Mon Linn
Contract Manager
Decofurn Pte Ltd

I have known Wen Qi for a long time and have had him as my insurance agent for the past 3 years.
He is extremely trustworthy and always more than willing to go the extra mile to help others. He is patient and always open to re-explaining my portfolio to me even though i keep forgetting.
Especially during my recent health issues, Wen Qi has provided all the support and information i have needed in an uncertain time. This has helped me to take my mind off worrying about what to do and allowed me to focus on getting better.
He has guided me every step of the way and i feel like im in the safest of hands. Wen Qi responses very quickly to any of my queries even late at night - which i really appreciate. He has made claims very easy for me as he will communicate and understand my case on whatsapp and after, will organise my case and claims promptly to submit.
Throughout the whole process, he has kept me updated on whatsapp. He is very friendly and funny - sure to make you feel better about a bad situation.
I have reccomended Wen Qi to a bunch of my friends and will continue to do so :)
Nellis Foo
Experiential Consultancy
half rhino

Wen Qi has been my financial services consultant for the past 3 years. Throughout this time, I’ve found him to be a thorough professional.
He is very knowledgeable in all matters pertaining to insurance. I find him very detail oriented and articulate in communicating the cost and coverage involved.
More importantly, he is patient in explaining all the policies and ensures his clients are well versed with their portfolios. I also appreciate him checking in periodically to provide latest updates on new plans.
Wen Qi went out of his way to assist me with settling some claims which took away a lot of my stress. It’s an absolute pleasure having him as my financial services consultant and would highly recommend him to my friends / family or anyone looking for a friendly financial advisor.
He is great at what he does! Thanks Wen for all your help! Appreciate your promptness, patience and forever willing to help attitude.
Cynera Clement
Associate Director
Standard Chartered Bank

I met Wen Qi after signing up for the Singtel StepUp program. I usually avoid insurance agents or any sorts of sales agents, but Wen Qi's persistence led me to give in and meet him.
He found a good accident policy for me and it is affordable and has good coverage! He is always there for his clients and sends little packets of his favourite teas to share.
He has helped me in making several claims and everything has gone smoothly. I even recommended my wife to purchase a personal accident policy from Wen Qi too.
Now that I am working in sales, I realised his friendliness and persistence is what is needed to survive in this tough industry of sales. Keep it up bro!
Zen
Sales Executive
Cartimes Group

Having a good insurance agent is crucial these days as we know insurance provides a means of protection against financial loss.
I am (in fact, my family too) rather apprehensive when it comes to dealing with "agents". When the KPI is sales driven, it makes us wonder how long can the agent stay with us, will he/she be easily reached when the need arises, will the agent be pushy in sales... all in all, whether he/she is sincere in helping us with financial planning.
Wen Qi proved to be more than just an insurance agent to my family. Admittedly, I was very guarded when I first met him for all the reasons stated above. He was so keen to meetup in order to review my existing policies with no obligations - which was a service I've never received before and hence, explained why I was being very cautious.
In our first meeting, he carefully explained what I have on hand and might be lacking too. He wasn't pushy and patiently answered all my doubts.
Following the review, he provided me with pragmatic recommendations to my exsiting plans. His customer service and professionalism was why I recommended him to my family members and friends.
Whenever we needed him, be it pregnancy to post partum recovery or injuries etc, he is always prompt, responsive and follow up with us .
Thank you Wen Qi for being instrumental in my family's insurance needs. You are a trusted resource for us (and now for my son too) and I really do appreciate your initiative in seeking claims on behalf of us.
On top of that, you go above and beyond to help advice us in every parenting questions/healthcare needs. Awesome service attitude!
Valencia
Business Project Manager
DBS
Trustworthy & Patient

I met Wen Qi through cold calling, as my number was provided when I participated in the Singtel Step Up challenge in collaboration with AIA back in 2019.
I was quite resistant to financial planning at that point of time, so I kept postponing our appointments but Wen Qi's warm personality (sounded like he had that over the phone before we met) got me to finally sit down and approach the world of financial planning.
When we first met, I expected him to dive straight into insurance but he caught me by surprise when he did not. Our first appointment was a casual one, just getting to know each other and our lives. It was not awkward and in fact a comfortable meeting.
It ended with me telling him that if he wanted to close a deal with me, I was the wrong one he looked for as I was not willing to give up some of my expenses to insure myself and he can try his luck a few months later (after CNY) where I might have extra money.
I was amazed when he actually texted me in March 2020 to ask about me. His subtle persistence had me looked him with another eye and I knew he would be the one I can trust to help me on financial planning.
As I was still skeptical about putting aside money for insurance, Wen Qi took time to draw up 3 detailed plans so that I can decide on which I am most comfortable with. His effort towards individuals was definitely commendable.
When I was admitted for appendicitis in April 2021, even though he was not in charge of my hospitalisation plan, he came down to visit and looked thru the invoices and payment to make sure all was in good order.
I'm glad to have found a friend in him instead of just a financial planner. He was always the first one that comes up to mind whenever my friends broached on the topic of financial planning and definitely recommended him to them!
Kah Wan
Business Development Manager
UOB
Capable and Meticulous

I met Wen Qi while serving the Nation as a soldier in SAF. As a commander, Wen Qi is capable, meticulous, responsible and have great patience to all that seek his help.
He is also a leader that leads by example, compassion and passion. These very characteristics which I have listed still holds true as he brings that same compassion, attention to detail and responsibility to the clients he serves.
I am lucky to have such a valued friend and confidant to be my financial adviser, and I do hope that you, who is reading my testimonial right now have a chance to befriend and allow a trusted individual like Wen Qi to help you with your policies and financial planning. Highly recommended to all!
Lim En Rui
Director
Host Systems Pte Ltd
dedicated and not pushy

I was recommended to Wen Qi by a friend when I realised I did not have sufficient coverage after an accident.
Wen Qi was very patient in helping me understand what I had, and what else I needed so that I do not become a burden to my family if anything unfortunate were to happened.
Over the years in partnership with him, Wen Qi has made the effort to explain clearly in detail if there are any changes in regulations and what were the impact.
Wen Qi is organised and probably has a clearer picture of my financial plans and policies than me. He is helpful, dedicated, and most importantly, not a pushy salesman.
I am very glad to have him as both a financial advisor and a friend and would recommend him in a heartbeat!
Nicodemus Ler
Account Director
LinkedIn Singapore Pte Ltd
Genuine & Sincere

Met Wen Qi in church and only really got to know him better when we served together + when he started taking over my portfolio from his dad.
He is approachable and sincere, and has patiently explained the queries I had with my policies multiple times.
He is really genuine and would consider for the client the best fit plans and I'd totally recommend him to any of my friends!
Eleena Teo
School Coordinator
CITY Community Services
Professional and Trustworthy

My experience with Wen Qi has been very different from other financial advisors.
He patiently explained every detail of insurance product recommended to me, ensured that I'm well informed. He carefully planned a program that is well suited to my needs, confirm and double confirm I bought only what I need.
He is professional, attentive and trustworthy. These made me feel secured to let him handle my insurance matters.
I am happy with Wen Qi service and would highly recommend him to anyone who in need of a good financial advisor.
Lindawati
Senior Accountant
BNP Paribas
Patient and Committed

Wen Qi was being introduced to me by my friend.
Initially I was quite sceptical about insurance agents due to past experience with other agents. It has given me a deep impression that insurance agents will try all unethical ways to close sales regardless big or small or whether is it necessary for the client.
That is why I am quite reserved with insurance agents till I met Wen Qi. He is one of those who does not hard sell or make me feel uncomfortable when I rejected him.
In the end I did not commit any sale with him but he is always reachable when I need to seek his professional advise on insurance matter.
He was very patient in assisting and explaining all my policies with no obligations, despite the fact that all my policies were not closed by him.
I will strongly recommend him to all my family and friends for sure!
Serene Tan
Nurse
Kwong Wai Shui Hospital
Responsible and Dedicated

I met Wen Qi while working in the same firm prior to his move to the financial advisory profession. He was a responsible, dedicated and professional worker in the time that I have worked with him.
This definitely carried over to his role as a financial advisor, which is why I've chosen him to assist on my insurance and financial advisory needs.
He is prompt in responding to any questions posed and doesn't mind taking extended amount of time and effort to explain the products offered and how it is relevant.
His rational walkthroughs and financial acuity he exhibit in his explanations also helped us quickly understand the underlying cost and benefits of the products he presents.
Do give him a call if you require a holistic financial planning advisor!
Colin Tan
Fund Accountant
BNP Paribas
Helpful & Active

I knew Wen Qi since 2019 through my daughter. Despite having some medical conditions, Wen Qi took over to service my portfolio.
As a retiree without a regular income, I am not in a position to buy / invest in further policies. In contrast, Wen Qi needed to invest a lot of his time in helping me with my various claims.
He has been a great help to me in administering my policies and continuously processed all my claims promptly and updated me with the latest changes that will affect my policies.
His timely advice on my previous investment policies has helped me greatly. I want to extend my greatest appreciation to him for all the help given to me.
I strongly recommend his service to all my friends. Thank you, Wen Qi!
Voo Foong Ling
Retiree
Patient & Efficient

I got to know Wen Qi through a mutual friend and he has been super helpful in the last few years on all insurance and finance matters, big and small!
He is patient in explaining the intricacies of the many policy options out there and is always efficient in helping with claims and any related clarifications.
He truly cares for his clients and that is reflected in his positive attitude towards his work.
I place my full trust in him to achieve the best outcomes for his clients and would definitely recommend him to other friends!
Patricia Pang
Public Servant
Honest & trustworthy

Wen Qi is honest, trustworthy and very knowledgeable. He is patient & not pushy.
He's very professional in his approach.
When comes to year end diaries, he's one of the most generous FA I've ever come across. The best part is he makes it so easy to request the gifts by using apps.
I would definitely recommend him to anyone who's looking for a good FA.
David Lee
Sales Manager
Efficient and Professional

Wen Qi, an agent from AIA Insurance. He did a fantastic job, he was quick efficient and very professional.
He walked me through the process of getting my health insurance plan. He patiently and clearly explained the terms, premiums, coverage, etc. I’m deeply grateful for his help, and I strongly encourage anyone in the market for insurance to contact him for his services.
Ruth Tee
Responsible & Detailed

I knew Wen Qi from before he became an AIA agent. We were colleagues in the same company.
Not long after he resigned, I was thinking of changing my AIA agent as I was not happy with my ex-agent's services.
I decided to go with Wen Qi as my new agent because he was a very good and responsible employee when we were working in the same company. I am very confident that he would become a very responsible agent and would take good care of his clients.
He proved me right.
To this day, he always gives an update for any news with regards to my policy. We have regular catch up to go through my policies.
He helped me with my recent accident claims. I just needed to take a photo of my receipts and send to him. He took care of everything. I received the cheque from AIA in around one week. I am so satisfied with his services that I also bought insurance policies for my wife and daughter.
I have also bought investment plans from him and he explained it in great details about the risks.
I highly recommend Wen Qi. :)
Koe Benny
Client Services Team Manager
IQEQ Fund Services Singapore Pte Ltd
DISCLAIMER
This is not an official AIA web profile. The views and opinions expressed in this publication are those of the author and do not reflect the official policy or position of AIA Singapore Private Limited (Company Registration No. 201106386R) (AIA), any other agency, organisation, employer or company. Assumptions made in the analysis are not reflective of the position of AIA other than the author.